Envision a pout absolutely drenched in rich, lasting color. Now imagine a lipstick that delivers all of that without wasting any product in the process. It was practically unheard of - until Exude. With its precise color-dispensing applicator, this innovative lipstick, touted by style maven Rachel Zoe, is poised to change the way we think of lip color completely. To work its magic, simply twist the tube as you would any other lipstick; a small, perfect amount of creamy color is released via the crystal applicator tip. It's available in nine colors that run the gamut from punchy coral to soft nude, and all boast a mild mint scent. Add to that a hydrating, anti-aging formula and you have a lipstick that, well, exudes chic all over.$29 at exudelipstick.com