don't miss: Chan Luu at HauteLook, Philosophy at RueLaLa, Dolce Vita at Gilt

RueLaLa (boutiques open at 11:00 am EST)
KaBloom - 8AM ET, Judith Ripka, Philosophy, ELLE + Rue La La: What Your V-Day Style Says About You, Barbara Barry, Anne Klein, prAna Active Wear, prAna Active Wear Men's, Neu Home Storage
ideeli (boutiques open at 12:00 pm EST)
ark & co, clean program, designer luxe, esprit, lampe berger paris, s.l. fashions, stott pilates, top secret
HauteLook (boutiques open at 11:00 am EST)
Nicole Miller, ADAM, Chan Luu, LnA, Hairdo by Jessica Simpson, Pour La Victoire, Stuhrling Blowout, Steve Madden Men, Birthstone of the Month: Amethyst, Blush Lingerie, Girly Girls, Sparkling Goddess Cleaning under $12, HerStyler, Trunki by Melissa & Doug, pilar abril
BeyondTheRack (boutiques open at 11:00 am EST)
Fierce Fashion, Wear Your Love, Tom Ford, Reinvent Your Kitchen, Pretty in Prints, Beach Cover-Ups, Two Lips, Core Bamboo, Fresh Start for Savings, 7 For All Mankind, Love your Linens, Organize Your Bathroom
MyHabit (boutiques open at 12:00 pm EST)
Bodhi Luggage, Dead Sea Spa Care, Tecnica Running & Hiking, Christian Cota, Cass Luxury shapewear, Date Night Dresses, Josie by Natori Sleepwear
Gilt (boutiques open at 12:00 pm EST)
DV by Dolce Vita, Rick Owens, Coclico, KEP Jewelry, What to wear: Fashion Week, Jewelry by Eva Hanusova & More, Magaschoni & White + Warren Accessories, Faconnable, Ports 1961, Lafayette 148 New York & More